If you plan to follow up on direct mail to customers who have business with you for a long time, the pen to be a premium for the spectrum to include the task, and will continue to serve as a reminder for a long time after reading a piece of direct mail and ignored.
But do not order a pen, and if you do not have plans to use and a target for what we achieved. Mere existence of the pen with your company name, without specifying the items are definitely a waste of money.
Every time you wonder whether you should take advantage of the opportunity to market specialty, ask yourself three questions:
1) Does provides an ideal opportunity for exposure for my clients or target?
2) Will help me achieve my marketing goals?
3) Is it worth all of this report is dollar I invest?
If you can answer “yes” to all three questions, and you have a marketing budget that is available, then you want to seriously consider this opportunity.
If the answer is “No” the first two questions, and opportunities will not be placed in front of your prospects and ideal to help achieve your goals, you will need to “just say no!” For this opportunity for marketing.
If the answer is “yes” on the first two questions, but “no” to Question No. 3 and the opportunity is right for your marketing plan, but the price just is not there, you might want to come back and another report or to negotiate a lower price.
Last but not least, certainly not, if you do not have a marketing plan to assist in the evaluation of type of opportunity when it comes your way, my advice is simple: You need to get one.
If you have not been identified from the ideal expectations of you and what you want to accomplish with your business will surely waste valuable time and money on marketing opportunities, and is not suitable for your business. In fact, you are in danger of doing it every day.
If you need help in developing a marketing plan, 10stepmarketing system is a great way to do it. When you create your marketing plan, using the system, a simple 10stepmarketing puts you a step by step success of your business and you can be sure that you do not waste valuable marketing dollars that will not deliver the results you deserve.